ZAK were invited to lead the creative and art direction by Canterbury for an exciting new collaboration with the British and Irish Lions for the launch of their 2024 Jersey. Pushing Canterbury in an entirely new digital direction we aimed to bring the Lions jersey into a space where we could utilise CG to embody the interweaving of the four nations with intricate fabric and cloth simulations. Labelled 'History Awaits' we incorporated the renaissance inspired design into a series of explorations that reinvented the classical beauty of the age into an entirely new and modern digital landscape. 

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Credits 

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Agency: ZAK

Creative Director: Matthew Bennett

Creatives: Ben Wrigglesworth, Hannah Meah 

3D Artist: Hannah Meah 

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Client: Canterbury - British and Irish Lions