As part of an internal studio project at ZAK for Nike Air Max, I was tasked with doing some R&D to explore new, visually compelling ways of presenting the shoe, with the broader goal of positioning the agency for future work with sportswear brands and retailers. I focused on creating abstract simulations and effects that visually communicated the Air Max’s comfort and agility, translating performance into motion and atmosphere. Through experimental use of lighting, texture, and composition, I aimed to craft visuals that felt both innovative and expressive, capturing the sensation of wearing the shoe rather than just its physical form.

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Credits 

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Agency: ZAK

Creative Director: Matthew Bennett

3D Artist: Hannah Meah

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Client: Internal Nike R&D